Modern store interior with shoppers, digital screen showing sports images, Chicago shirts on shelves, bright lighting.

Chicago Bulls
Madhouse Team Store

Create unforgettable immersive experiences for customers, employees, and visitors.

Our approach

The Interactive Photo booth Experience

AVI-SPL helped outfit a new 10,000sq. ft. retail experience dubbed the Chicago Bulls Madhouse Team Store. Fans can explore interactive touch screens inside a technologically reinvigorated CTA train car. The car also features an interactive photo booth that allows guests to add themselves to iconic photos and share them on social media. Additionally, a large interactive timeline lets multiple fans simultaneously search through photos, videos, and fun facts about each team’s history.

Gallery

Person at touchscreen: Choose Your Team. Screen shows red wing, yellow element; reflection visible on the left.
Three people smile, interacting with a touchscreen. One in a sports jersey. Gray floor, green screen backdrop, ring light, map overhead.
Madhouse Team Store: Modern glass entrance, sports gear on racks; bustling shoppers inside, glossy reflective floor.
Modern store interior with shoppers, digital screen showing sports images, Chicago shirts on shelves, bright lighting.
Red Bull logo centered above Evolution of the Game; Touch to Begin below. Red-tinted basketball mosaic background.

What’s Next?

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